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Marketing Series

VNMAR_21FM - Episode 1: Business - Marketing Highlights

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Written byHa Thu Phan

Marketing is inherently a famous subject for Vietnamese international students thanks to its creativity, freshness, and excitement.

Capturing the students’ need to learn about Marketing in Canada, on April Fool's Day, VAS held the first episode of the Marketing Series with our first guest speaker, Tanny Nguyen - Marketing Coordinator at Agility PR Solutions.

Let's listen to Tanny's sharing about her unique and creative experience while studying and working in Canada!


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"The last period must have been a difficult time, what did you do to continue the job application process without getting discouraged?"

When I came to Canada, I made up my mind to get PR in this country. This helps me to always be motivated and force myself to constantly move forward as well as to have psychological preparation when coping with difficulties.

One helpful piece of advice is to set yourself goals and that will be the power to get what you want!

"Regarding the influence of Canadian Culture and the decision to choose Marketing, what are your thoughts?"

As a person with a background in finance as well as having worked in Vietnam, I knew what I wanted and decided to follow Marketing, although there were many opinions that studying Marketing was difficult and challenging when I'm not a native worker.

However, I liked new things and wanted to contribute my ideas and initiatives, and Marketing fit that need. If you are not good at understanding Canadian culture, you can always try digital marketing instead.

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"What books and marketing resources would you recommend to our marketing students?"

When I felt hesitant or lacked confidence in myself, I often read The Magic of Thinking Big. It helped me overcome my fear and believe what I was doing. In addition, I often listen to the Marketing Pook Podcast as well as subscribe to newspapers such as Business Insider, Social Media Today as well as learn more about Digital Marketing or tools to update Marketing trends.

Also, as a marketing student, you should pay attention to networking to find opportunities in the industry. A little tip is not to forget the network with your professor and peers because maybe that's where the opportunities might come from!

'What is your opinion on getting a diploma or a bachelor in marketing?"

It’s not important whether you pursue a degree or a diploma, it will not affect much when you apply for a job. The important thing here is the skill, you must understand the job and how to get the job done.

When identifying what skills to learn, look for the major you want to work in and then focus on developing the skills of that industry.

In terms of marketing, some technical knowledge you need to have are advertising certificates, HTML, CRM, and especially Hubspot and Salesforce. You can access these sites and there will be certified courses to help you improve your skills!

In terms of soft skills, enhance yourself in time management, project management, budget, teamwork, and presentation skills. In marketing, the most important thing is that you can describe your ideas to people correctly.

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"What would be the tips for writing an outstanding resume, cover letter in your opinion?"

  • Design yourself a theme and match it when writing your resume or cover letter to create an impression with the recruiter
  • Pay attention to details in the résume, especially grammar, spelling, or vocabulary. Have a foreign friend to read and check for you.
  • Impress employers by linking the keywords included in your Job Description and resume.
  • Take time to write Cover Letter and show them more than the bullet points on your resume
  • Build a complete portfolio. Volunteer, build your own websites and projects to showcase your abilities to the recruiters.

What do you love and learn the most from our first episode? Share with us your feedback now to get an AMAZON GIFT CARD of $15.

We love to hear from you!


About our guest speaker:

  • Tanny Nguyen Marketing Coordinator at Agility PR Solutions
  • Youtube Channel Go Tanny Go:
  • Favorite Color: Blue
  • Favorite quote: "You Only Live Once!"
  • The current owner of the two adorable bunnies
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Ha Thu Phan

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